Exploiting your data to improve customer satisfaction and product stickiness!

Our next after-sales group meeting is going to be held at Starlab’s offices in Milton Keynes. There is plenty of parking so we hope you will be able to join us in person. The meeting will start at 10.30 and end with a sandwich lunch.

This meeting will be on the subject of data and how after-sales teams can use it.

Many lab suppliers now routinely gather data from their equipment with the intention of using it to predict breakdowns or schedule services. However, much of that data remains in darkly foreboding data lakes, feared and under-utilised. By making data more easily accessed, one GAMBICA member has increased its use by staff to remotely monitor, and predict potential issues and even better, it has further exploited the data by providing an interface for customers to see in real time, what is happening with key equipment. This greater access has not only encouraged the customers to take up additional service and maintenance activity, it has also reduced the likelihood that they will buy equipment from alternative suppliers whose equipment they cannot monitor so actively.

As members look for ways to increase the stickiness of their equipment, and to provide additional services, identifying and implementing data exploitation systems is a big opportunity. In this meeting, Binary Vision will set out the steps you need to take to develop easy-to-access and genuinely meaningful data and will discuss the frameworks service managers might use to increase the contribution of their data to their company.  

This meeting will also feature a presentation from Steve Vaughn of training firm George Jones, on improving your communication skills, expressly designed for after sales teams.

Space at the venue is limited so to reserve your place, please register here.