80% of the sales cycle now happens in digital settings. With this massive change in how scientific buyers behave, the old ways of selling such as simply picking up the phone or getting in the car can’t be relied on anymore to grow a modern scientific business.
Science-based companies need to take control of their own destiny by applying marketing strategy to help navigate this shift to digital.
Attending this webinar will give you a framework to:
- Help quantify the value of marketing to your scientific organisation
- Ensure better alignment between sales and marketing
- Build trust in your B2B brand digitally
- Identify thought leadership angles
- Establish a platform from which to create multichannel content